Love the Process

Photo courtesy Dan Teano,   1ife2ove .

Photo courtesy Dan Teano, 1ife2ove.

As I undertake this entrepreneurial quest, one thing I have come to love about building a brand is the process. Launching a business is nowhere near as glamorous or easy as it's made out to be and I've learned that if you don't fall in love with the process, you will fail.

You see, there are a lot of long nights burning the midnight oil, toiling away at a to-do list that sprouts two additional task for every one completed. Times where you simply want to stop and sit on your couch and catch up on all the latest tv shows but project deadlines and ensuring your customers are satisfied force you to keep grinding away. Worst of all, there are setbacks--especially financial--that push you to the brink and cause you to wonder if it's all worth it. 

I have a good full-time job that I enjoy and am passionate about. I could comfortably work my 9-5 and come home and casually pursue a variety of interests and hobbies. My entrepreneurial spirit has been ignited, however, and it's that process--learning, planning, creating, fine-tuning, publishing, and engaging--that is fueling my entrepreneurial fire. 

Shore Studios isn't just about flying drones and aerial photography, it's about capturing what's so amazingly special about the Eastern Shore and sharing that with my community. It's about learning new skills and meeting awesome people along the way. It's about building a brand from nothing and hustinling to turn it into something that is valued by others. It's about finally having that creative outlet that I have been searching for my entire life.

It's about being in love with the process.

Never stop learning. Never stop building.


by Sam Shoge

Sam Shoge founded Shore Studios in the spring of 2017 to capture photography and videography of the Eastern Shore and Chesapeake lifestyle from new, aerial perspectives. Using sophisticated drone technology, Shoge is passionate about bringing a new dimension to storytelling regarding what makes the Eastern Shore and Chesapeake Bay so special.